Strategic brand management for B2B markets: a road map for organizational transformation (Record no. 146530)

MARC details
000 -LEADER
fixed length control field 00717nam a2200289Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2010 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132105220
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 SARS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SARIN (Sharad)
245 ## - TITLE STATEMENT
Title Strategic brand management for B2B markets: a road map for organizational transformation
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Response Books
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent xix-262
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element transformation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element road
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element organizational
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element markets:
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element map
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element for
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element brand
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element B2B
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element a
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 066145
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Commerce St Aloysius Library St Aloysius Library 02/17/2021 Info book Dist., Bangalore 375.00   658.827 SARS 066145 02/17/2021 02/17/2021 Book