Advertising and the mind of the consumer: what works, what doesnt, and why Rev Ed 3 (Record no. 142578)

MARC details
000 -LEADER
fixed length control field 00737nam a2200325Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2010 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781741755992
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 SUTA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SUTHERLAND (Max)
245 ## - TITLE STATEMENT
Title Advertising and the mind of the consumer: what works, what doesnt, and why Rev Ed 3
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia
Name of publisher, distributor, etc. Allen & Unwin
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent xii,366
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element works,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element why
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element what
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element the
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Rev
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element of
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element mind
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Ed
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element doesnt,
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element consumer:
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element and
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 3
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 065270
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Commerce St Aloysius Library St Aloysius Library 02/17/2021 Intact Bookhouse Pvt Ltd 450.00   659.1 SUTA 065270 02/17/2021 02/17/2021 Book