Marketing management (Record no. 141927)

MARC details
000 -LEADER
fixed length control field 00597nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250716170346.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2009 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131716830
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOTM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Philip Kotler
9 (RLIN) 218988
245 ## - TITLE STATEMENT
Title Marketing management
Remainder of title : a South Asian perspective Ed 13
250 ## - EDITION STATEMENT
Edition statement 13
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson Prentice Hall
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent xlvii,128p.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing Management
9 (RLIN) 218997
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kevin Lane Keller
9 (RLIN) 218998
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 064903
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Management St Aloysius Library St Aloysius Library 02/17/2021 Prajwal Book Distributors, Bangalore-560061 699.00   658.8 KOTM 064903 02/17/2021 02/17/2021 Book