Principles of advertising: a global perspective Ed 2 (Record no. 139572)

MARC details
000 -LEADER
fixed length control field 00645nam a2200277Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2007 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8130904748
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 LEEP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name LEE (Monle)
245 ## - TITLE STATEMENT
Title Principles of advertising: a global perspective Ed 2
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Viva Books Private Limited
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent xxi,427
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Principles
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element perspective
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element of
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element global
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Ed
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element advertising:
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element a
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 2
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name JOHNSON (Carla)
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 064096
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          St Aloysius Library St Aloysius Library   02/17/2021 Viva Books Pvt Ltd, Bangalore 395.00   659.1 LEEP 064096 02/17/2021 02/17/2021 Book