Marketing of newspapers: an overview (Record no. 139558)

MARC details
000 -LEADER
fixed length control field 00528nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2008 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788184570359
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 070.172 PADM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name PADMAJA (R)
245 ## - TITLE STATEMENT
Title Marketing of newspapers: an overview
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kanishka Publishers & Distributors
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent xii,308
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element overview
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element of
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element newspapers:
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element an
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Journalism
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 063993
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          St Aloysius Library St Aloysius Library   02/17/2021 Alka Prakashan Kanpur-208007 750.00   070.172 PADM 063993 02/17/2021 02/17/2021 Book