Marketing management: text and cases (Record no. 139100)

MARC details
000 -LEADER
fixed length control field 00575nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2008 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070603950
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 LALM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name LAL (Rajiv)
245 ## - TITLE STATEMENT
Title Marketing management: text and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw-Hill Publishing Company Ltd.
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent xiii,812
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element text
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element management:
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element cases
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element and
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name QUELCH (John A)
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 063880
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          St Aloysius Library St Aloysius Library   02/17/2021 Higginbothams Pvt. Ltd. Mangalore 01 520.00   658.8 LALM 063880 02/17/2021 02/17/2021 Book