Advertising promotion and mass media (Record no. 136140)

MARC details
000 -LEADER
fixed length control field 00489nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2008 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788190674829
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 070.1 PRAA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name PRAKASH (T)
245 ## - TITLE STATEMENT
Title Advertising promotion and mass media
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. -
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 296
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element media
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element mass
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element and
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Journalism
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 063413
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          St Aloysius Library St Aloysius Library   02/17/2021 Alka Prakashan Kanpur-208007 750.00 2 1 070.1 PRAA 063413 04/13/2023 04/03/2023 02/17/2021 Book