Understanding India:cultural influences on Indian television commercials (Record no. 124086)

MARC details
000 -LEADER
fixed length control field 00653nam a2200241Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2014 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132113928
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1430954CHAU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CHATTOPADHYAY (Rohitashya)
245 ## - TITLE STATEMENT
Title Understanding India:cultural influences on Indian television commercials
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Sage Publications India Pvt. Limited.
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent xi,175
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Understanding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element television
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element on
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element influences
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Indian
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element India:cultural
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element commercials
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 074296
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          St Aloysius Library St Aloysius Library   02/17/2021 Sapna Book House Pvt Ltd, K S Rao Road, Mangalore 795.00   659.1430954CHAU 074296 02/17/2021 02/17/2021 Book