Foundations of advertising: theory and practice with supplementation of digital advertising (Record no. 124021)

MARC details
000 -LEADER
fixed length control field 00972nam a2200361Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250408111107.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2018 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789352994076
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 CHUF
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CHUNAWALLA (S A)
9 (RLIN) 207868
245 ## - TITLE STATEMENT
Title Foundations of advertising: theory and practice with supplementation of digital advertising
250 ## - EDITION STATEMENT
Edition statement 9 Rev
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mumbai
Name of publisher, distributor, etc. Himalaya Publishing House
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent 592
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element with
9 (RLIN) 207869
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element theory
9 (RLIN) 207870
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element supplementation
9 (RLIN) 207871
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Rev
9 (RLIN) 207872
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element practice
9 (RLIN) 207873
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Foundations
9 (RLIN) 207874
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Ed
9 (RLIN) 207875
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element digital
9 (RLIN) 207876
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element advertising:
9 (RLIN) 207877
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element advertising
9 (RLIN) 207877
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 9
9 (RLIN) 207878
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
9 (RLIN) 207879
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name SETHIA (K C)
9 (RLIN) 207880
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 074230
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Management St Aloysius Library St Aloysius Library   02/17/2021 Sapna Book House Pvt Ltd, K S Rao Road, Mangalore 675.00   659.1 CHUF 074230 02/17/2021 02/17/2021 Book