Advertising and promotions:an integrated brand approach Ed 6 (Record no. 124020)

MARC details
000 -LEADER
fixed length control field 00652nam a2200265Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2012 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131517383
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82 SEMA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SEMENIK (Richard J)
245 ## - TITLE STATEMENT
Title Advertising and promotions:an integrated brand approach Ed 6
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Cengage learning
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent xli,710
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element promotions:an
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element integrated
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Ed
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element brand
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element approach
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 6
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name ALLEN (Chris T)
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 074229
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          St Aloysius Library St Aloysius Library   02/17/2021 Sapna Book House Pvt Ltd, K S Rao Road, Mangalore-575001 650.00   658.82 SEMA 074229 02/17/2021 02/17/2021 Book