Brand management and consumer marketing (Record no. 119947)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00622nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250721111406.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210210b2011 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789350300152 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AL |
| Transcribing agency | |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 PATB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vinod N Patel |
| 9 (RLIN) | 34610 |
| 245 ## - TITLE STATEMENT | |
| Title | Brand management and consumer marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Jaipur |
| Name of publisher, distributor, etc. | Oxford Book Company |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii,323p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing |
| 9 (RLIN) | 34611 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | management |
| 9 (RLIN) | 34612 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing Management |
| 9 (RLIN) | 34615 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sharma, Sandeep |
| 9 (RLIN) | 34616 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 070518 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | St Aloysius Library | St Aloysius Library | Stack Section | 02/17/2021 | Sapna Book House Pvt Ltd, K S Rao Road, Mangalore-575001 | 1795.00 | 658.827 PATB | 070693 | 02/17/2021 | 02/17/2021 | Book | |||||
| Dewey Decimal Classification | Reference Book | Management | St Aloysius Library | St Aloysius Library | Reference Section | 02/17/2021 | Sapna Book House Pvt Ltd, K S Rao Road, Mangalore-575001 | 1795.00 | 658.827 PATB | 070521 | 02/17/2021 | 02/17/2021 | Reference | ||||
| Dewey Decimal Classification | Management | St Aloysius Library | St Aloysius Library | Stack Section | 02/17/2021 | Sapna Book House Pvt Ltd, K S Rao Road, Mangalore-575001 | 1795.00 | 658.827 PATB | 070520 | 02/17/2021 | 02/17/2021 | Book | |||||
| Dewey Decimal Classification | Management | St Aloysius Library | St Aloysius Library | Stack Section | 02/17/2021 | Sapna Book House Pvt Ltd, K S Rao Road, Mangalore-575001 | 1795.00 | 658.827 PATB | 070519 | 02/17/2021 | 02/17/2021 | Book | |||||
| Dewey Decimal Classification | Management | St Aloysius Library | St Aloysius Library | Stack Section | 02/17/2021 | Sapna Book House Pvt Ltd, K S Rao Road, Mangalore-575001 | 1795.00 | 658.827 PATB | 070518 | 02/17/2021 | 02/17/2021 | Book |
