Advertising and media research (Record no. 108362)

MARC details
000 -LEADER
fixed length control field 00499nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220221151734.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2006 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81 89612 18 2
040 ## - CATALOGING SOURCE
Original cataloging agency AL
Transcribing agency
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 MALA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MALHOTRA (S K)
9 (RLIN) 21402
245 ## - TITLE STATEMENT
Title Advertising and media research
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi.
Name of publisher, distributor, etc. Omega publications.
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 264
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
9 (RLIN) 21403
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 061309
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          St Aloysius Library St Aloysius Library   02/17/2021 Alka Prakashan Kanpur-208007 595.00   659.1 MALA 061309 02/17/2021 02/17/2021 Book
          St Aloysius Library St Aloysius Library   02/17/2021 Alka Prakashan Kanpur-208007 595.00   659.1 MALA 063419 02/17/2021 02/17/2021 Book