Advertising management: text and cases. Rev. Ed.2. (Record no. 107820)

MARC details
000 -LEADER
fixed length control field 00437nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2005 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81 224 1594 6
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 MATA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MATHUR (U C).
245 ## - TITLE STATEMENT
Title Advertising management: text and cases. Rev. Ed.2.
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. New Age International (P) Limited, Publishers
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent xviii,334
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 061119
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          St Aloysius Library St Aloysius Library   02/17/2021 West Coast Paper and Stationers Mangalore-1 155.00   659.1 MATA 061119 02/17/2021 02/17/2021 Book