Services marketing: people, technology, strategy. (Record no. 106514)

MARC details
000 -LEADER
fixed length control field 00424nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2004 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81 297 0453 6
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 LOVS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name LOVELOCK (Christopher) and WIRTZ (Jochen).
245 ## - TITLE STATEMENT
Title Services marketing: people, technology, strategy.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent xviii,652
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 059530
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Management St Aloysius Library St Aloysius Library Stack Section 02/17/2021 Higginbothams (P) Ltd., Mangalore 01. 395.00   658.8 LOVS 059530 02/17/2021 02/17/2021 Book