Twentyfour brand mantras: finding a place in the minds and hearts of consumers. (Record no. 103874)

MARC details
000 -LEADER
fixed length control field 00463nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2001 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0 7619 9525 0
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KAPT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KAPOOR (Jagdeep).
245 ## - TITLE STATEMENT
Title Twentyfour brand mantras: finding a place in the minds and hearts of consumers.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi.
Name of publisher, distributor, etc. Response Books.,
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent 111
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand consumers<br/><br/>
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing Management
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 056409
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          St Aloysius Library St Aloysius Library   02/17/2021 150.00   658.827 KAPT 056409 02/17/2021 02/17/2021 Book