Advertising management: An Indian perspective. (Record no. 102939)

MARC details
000 -LEADER
fixed length control field 00450nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b1998 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81 7556 109 2
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 AGAA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name AGARWAL (P K).
245 ## - TITLE STATEMENT
Title Advertising management: An Indian perspective.
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Meerut.
Name of publisher, distributor, etc. Pragati Prakashana.,
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent xii,598,xxvi
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising Management<br/><br/>
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 055174
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          St Aloysius Library St Aloysius Library   02/17/2021 175.00   659.1 AGAA 055174 02/17/2021 02/17/2021 Book