Principles of modern advertising: concepts and application. (Record no. 102697)

MARC details
000 -LEADER
fixed length control field 00568nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240106093156.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b1998 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81 7556 108 4
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 AGAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name AGARWAL (P K).
9 (RLIN) 147462
245 ## - TITLE STATEMENT
Title Principles of modern advertising: concepts and application.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Meerut.
Name of publisher, distributor, etc. Pragati Prakashan.,
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent xii,534,xxvi
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 147463
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
9 (RLIN) 147463
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 054631
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          St Aloysius Library St Aloysius Library   02/17/2021 175.00   659.1 AGAP 054631 02/17/2021 02/17/2021 Book
          St Aloysius Library St Aloysius Library   02/17/2021 175.00   659.1 AGAP 055173 02/17/2021 02/17/2021 Book