Principles of marketing. Ed 8. (Record no. 102388)
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000 -LEADER | |
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fixed length control field | 00482nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 210210b1999 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8120314095 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 KOTP |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | KOTLER (Philip) and ARMSTRONG (Gary). |
245 ## - TITLE STATEMENT | |
Title | Principles of marketing. Ed 8. |
250 ## - EDITION STATEMENT | |
Edition statement | |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi. |
Name of publisher, distributor, etc. | Prentice-Hall of India Private Limited |
Date of publication, distribution, etc. | 1999 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii,610,I18 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing Management<br/><br/><br/><br/> |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Marketing Managemen |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 05446 |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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St Aloysius Library | St Aloysius Library | 02/17/2021 | 350.00 | 658.8 KOTP | 054468 | 02/17/2021 | 02/17/2021 | Book |