Advertising management concepts and cases. (Record no. 101954)

MARC details
000 -LEADER
fixed length control field 00455nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b1998 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0 07 451780 5
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 MOHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MOHAN (Manendra).
245 ## - TITLE STATEMENT
Title Advertising management concepts and cases.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi.
Name of publisher, distributor, etc. Tata McGraw-Hill Publishing Company Ltd.
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent xi,418
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising Management Cases<br/><br/>
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 054035
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          St Aloysius Library St Aloysius Library   02/17/2021 170.00   659.1 MOHA 054035 02/17/2021 02/17/2021 Book