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Marketing management: analysis, planning, implementation and control.

KOTLER (Philip).

Marketing management: analysis, planning, implementation and control. - 8 - New Delhi. Prentice-Hall of India Private Limited 1996 - xxix,801

ISBN: 81 203 0877 8

Subjects--Topical Terms:
Marketing Management, AnalysisPlanning, Implementation, Control

Dewey Class. No.: 658.8 KOTM

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