Marketing mixology: your essential ingredients for marketing success /

Parameswaran, Ambi.

Marketing mixology: your essential ingredients for marketing success / By Ambi Parameswaran. - 1st ed. - Chennai : Westland Business , 2025. - xv,152 p.; PB 22.5 cm.

9789360453220


Deep drive: understanding consumers
Magic potion : brand building

658.8 / PARA