Practical marketer : your ultimate guide to consumer /

Bajaj, Saurabh.

Practical marketer : your ultimate guide to consumer / By Saurabh Bajaj. - Chennai : Jaico Publishing House / 2024. - xiii,265 p.; PB 23 cm.

9788119792160


Essentials of brand strategy
Understanding the consumer
Activating the brand

658.8 / BAJS