Managerial Economics : analysis problems and cases /
Mehta, P.L.
Managerial Economics : analysis problems and cases / By P.L. Mehta. - 1st ed. - New Delhi : Sultan Chand and Sons , 2024. - xx,820 p.; PB 25.2 cm.
This very popular textbook is designed for MBA, M.A. (Business Economics), M.Com., M.A. (International Business), AIMA, M.F.C., PGDBA, B.B.A and B.B.M. courses of Indian Universities and Institutes.
Distinguishing Features
Very comprehensive text with lucid and easy language.
Emphasis given to the application of the analytical and empirical tools.
Greater emphasis on explanation of the more difficult concepts and methods.
Large number of Case Studies alongwith the solved examples in the text.
Summary, meaning of important concepts given at the end of each chapter as well as more than 800 questions, problems and review questions.
Contents :
PART I - The Introduction
Meaning and Scope
Fundamental Concepts, Models and Methods
Alternative Objectives of the Firm.
PART II - The Demand
Theory of Consumer Choice
Demand Analysis
Elasticity of Demand and Demand Estimation
Demand Forecasting—An Introduction
Methods of Demand Forecasting
Advertising and Demand
PART III - Production and Cost
Supply and Production Decision
Cost of Production (Appendix Cost Elasticity, Cost control and Reduction)
Inventory Cost Management.
PART IV - Pricing and Output Decisions
Theory of Pricing—Perfect Competition and Monopoly
The Limiting Cases
Theory of Pricing—Monopolistic Competition, Duopoly and Oligopoly
Pricing Practices and Strategies
Advanced Topics in Pricing Theory (peak-Load pricing, Pricing over Life cycle of Product, Public Utility Rate Regulation Muliproduct pricing, Transfer pricing) (Appendix
Optimum Product Line)
General considerations in Pricing and Price Forecasting.
PART V - The Profit
Factor Markets and Factor Prices. Profit—Theory and Measurement
Profit : Policy, Planning, Control and Forecasting Break-even Analysis and Ratio Analysis.
PART VI - Capital Budgeting
Long Term Investment Decisions : Capital Budgeting : Evaluating Capital Projects
Capital Budgeting : Cost of Capital
Risk in Project Analysis.
PART VII - Economic Activity and the Role of Government
National Income and Business Cycle
The Role of Government in Market Economy
Government and Business : An Analysis of Economic Policy — An Indian Case
Public Sector Decisions.
PART VIII - The External Sector
International Trade and International Finance
Economic Decisions in Multinational Setting.
PART IX - Quantitative Techniques of Economic Analysis
Linear Programming and Optimising Products
Input-Output Analysis
Game Theory and Strategic Decision Making
Appendices
Integrating Case Studies
Review Questions
Answers to Questions
Present Value Tables
Mathematical Treatment of Managerial Economics. Authored By : Mehta P.L.
9789351610595
Fundamental concepts models and methods
Alternative objectives of the firm
Demand analysis
Advertising and demand
658.001 / MEHP
Managerial Economics : analysis problems and cases / By P.L. Mehta. - 1st ed. - New Delhi : Sultan Chand and Sons , 2024. - xx,820 p.; PB 25.2 cm.
This very popular textbook is designed for MBA, M.A. (Business Economics), M.Com., M.A. (International Business), AIMA, M.F.C., PGDBA, B.B.A and B.B.M. courses of Indian Universities and Institutes.
Distinguishing Features
Very comprehensive text with lucid and easy language.
Emphasis given to the application of the analytical and empirical tools.
Greater emphasis on explanation of the more difficult concepts and methods.
Large number of Case Studies alongwith the solved examples in the text.
Summary, meaning of important concepts given at the end of each chapter as well as more than 800 questions, problems and review questions.
Contents :
PART I - The Introduction
Meaning and Scope
Fundamental Concepts, Models and Methods
Alternative Objectives of the Firm.
PART II - The Demand
Theory of Consumer Choice
Demand Analysis
Elasticity of Demand and Demand Estimation
Demand Forecasting—An Introduction
Methods of Demand Forecasting
Advertising and Demand
PART III - Production and Cost
Supply and Production Decision
Cost of Production (Appendix Cost Elasticity, Cost control and Reduction)
Inventory Cost Management.
PART IV - Pricing and Output Decisions
Theory of Pricing—Perfect Competition and Monopoly
The Limiting Cases
Theory of Pricing—Monopolistic Competition, Duopoly and Oligopoly
Pricing Practices and Strategies
Advanced Topics in Pricing Theory (peak-Load pricing, Pricing over Life cycle of Product, Public Utility Rate Regulation Muliproduct pricing, Transfer pricing) (Appendix
Optimum Product Line)
General considerations in Pricing and Price Forecasting.
PART V - The Profit
Factor Markets and Factor Prices. Profit—Theory and Measurement
Profit : Policy, Planning, Control and Forecasting Break-even Analysis and Ratio Analysis.
PART VI - Capital Budgeting
Long Term Investment Decisions : Capital Budgeting : Evaluating Capital Projects
Capital Budgeting : Cost of Capital
Risk in Project Analysis.
PART VII - Economic Activity and the Role of Government
National Income and Business Cycle
The Role of Government in Market Economy
Government and Business : An Analysis of Economic Policy — An Indian Case
Public Sector Decisions.
PART VIII - The External Sector
International Trade and International Finance
Economic Decisions in Multinational Setting.
PART IX - Quantitative Techniques of Economic Analysis
Linear Programming and Optimising Products
Input-Output Analysis
Game Theory and Strategic Decision Making
Appendices
Integrating Case Studies
Review Questions
Answers to Questions
Present Value Tables
Mathematical Treatment of Managerial Economics. Authored By : Mehta P.L.
9789351610595
Fundamental concepts models and methods
Alternative objectives of the firm
Demand analysis
Advertising and demand
658.001 / MEHP
