Marketing anatytics : based on first principles /
Palmatier. Robert W.
Marketing anatytics : based on first principles / By Robert W. Palmatier , J. Andrew Petersen and Frank Germann. - 1st ed. - New Delhi : Bloomsbury . 2022. - xxxii,399 p.; PB 25 cm.
9789356400634
Customers differ
Customers change
All competitors React
Using logistic regression for customer selection
658.802 / PALR
Marketing anatytics : based on first principles / By Robert W. Palmatier , J. Andrew Petersen and Frank Germann. - 1st ed. - New Delhi : Bloomsbury . 2022. - xxxii,399 p.; PB 25 cm.
9789356400634
Customers differ
Customers change
All competitors React
Using logistic regression for customer selection
658.802 / PALR
