Technology entrepreneurship : bringing innovation to the marketplace /

Evers, Natasha.

Technology entrepreneurship : bringing innovation to the marketplace / By Natasha Evers, James Cunningham and Thomas Hoholm. - 2nd ed. - New Delhi : Red Globe Press , 2024. - xxviii,417p. ; PB 24cm

9789361313776


Marketing strategy.
Business modelling.

338.04 / EVEN