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Influence of social media advertising on consumer attitude brand engagement and purchase intention : a study with respect to IFB appliances /

Swezal, Fernandes.

Influence of social media advertising on consumer attitude brand engagement and purchase intention : a study with respect to IFB appliances / By Fernandes Swezal ; Guided by Rajani Suresh. - Kolkata ; 2024.

Subjects--Topical Terms:
Literature review
Research methodology
Data analysis and interpretation

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