Journal of Marketing /

Journal of Marketing / By American Marketing Association - Chicago: AMA Customer service , 2015. - HB 27 cm. - Journal of marketing Vol.79 No.1-3/2015 Vol.79 No.4-6/2015 Vol.77 No.1-3/2013 Vol.77 No.4-6/2013 Vol.76 No.5&6/2012 Vol.78 No.1-3/2014 Vol.78 No.4-6/2014 Vol.81 No.1-5/2017 Vol.81 No.6/2017,Vol.82 No.1-6/2018 Vol.80 No.1&2/2016 Vol.80 No.3&4/2016 .

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New product design:concept measurement and consequences
Evolution of marketing as a discipline:what has happened and what to look out for

658.8 / MARK