Paradigm /
Paradigm /
By Institute of Management Technology
- New Delhi : Sage , 2018.
- Paradigm Vol.22 No.1-2/2018 Vol.19 No.1&2/2015, Vol.20 No.1&2/2016, Vol.21 No.1&2/2017 .
09718907
Customer relationship management and marketing effectiveness
Exploring the mediating effect of parent brand reputation on brand equity
Measures adopted for promoting inclusive and sustainable growth
658 / PARA
09718907
Customer relationship management and marketing effectiveness
Exploring the mediating effect of parent brand reputation on brand equity
Measures adopted for promoting inclusive and sustainable growth
658 / PARA
