Study on impact of customer citizenship behaviour on making purchase decision : with reference to raymond store at Mysuru /

Bhat, K Vignesh.

Study on impact of customer citizenship behaviour on making purchase decision : with reference to raymond store at Mysuru / By K Vignesh Bhat ; Guided by Annette Sonia Maben. - Mysuru ; 2023.


Industry profile company profile and introduction to the study
Research methodology
Data analysis and interpretation