Study on the effect of shock advertising on guit and post purchase regret attitude and repurchase intentions towards smoking /

Fernandes, Joyal Praveen.

Study on the effect of shock advertising on guit and post purchase regret attitude and repurchase intentions towards smoking / By Joyal Praveen Fernandes ; Guided by Rajani Suresh. - Bengaluru ; 2023.


Industry and company profile
Research methodology
Data analysis and interpretation