Marketing /

Grewal, Dhruv.

Marketing / By Dhruv Grewal and Michael. - 7th ed. - Chennai : McGraw Hill Education Pvt Ltd , 2020. - xxxvii,662p. ; PB 27.5 cm

9789354602283


Assessing the marketplace
Understanding the Marketplace
Targeting the Marketplace
Value Creation
Value Capture
Value Delivery : Designing the Channel and Supply Chain
Value Communication

658.8 / GRED