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Global marketing management /

Keegan, Warren J.

Global marketing management / By Warren J. Keegan, Elyse Andrew Brill and Gautam Datta. - 8th ed. - Uttar Pradesh : Pearson India Education Services Pvt. Ltd , 2017. - xxviii,476p. ; 25 cm.

ISBN: 9789332584327

Subjects--Topical Terms:
Global marketing environment
Analyzing and targeting global market opportunities

Dewey Class. No.: 658.848 / KEEW

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