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Customer relationship management /

Peelen, Ed.

Customer relationship management / By Ed Peelen. - 1st ed. - Chennai : Pearson , 2022. - xvi,433p. ; PB 23.5 cm

ISBN: 9789354498565

Subjects--Topical Terms:
Strategy and organisation of CRM
CRM marketing aspects
CRM systems and their implementation

Dewey Class. No.: 658.812 / PEEE

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