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International marketing /

Cateora, Philip R.

International marketing / Philip, R Cateora...[et al.] - 18th ed. - Chennai : McGraw Hill , 2021. - xxviii,680p. ; PB 25 cm.

ISBN: 9789389538243

Subjects--Topical Terms:
The cultural environnment of global markets
Assessing global market opportunities
Developing global marketing strategies

Dewey Class. No.: 658.848 / CATP

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