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Internet marketing : integrating online and offline strategies /

Roberts, Mary Lou.

Internet marketing : integrating online and offline strategies / By Mary Lou Roberts and Debra Zahay. - 3rd ed. - New Delhi : Cengage Learning , 2013 - xxii,484p. ; PB 28 cm

ISBN: 9788131531785

Subjects--Topical Terms:
Foundations of internet marketing
Essential internet marketing tools
Evaluating performance and opportunities

Dewey Class. No.: 658.84 / ROBM

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