Normal view MARC view ISBD view

Consumer behavior : building marketing strategy /

Mothersbaugh, David L.

Consumer behavior : building marketing strategy / By David Mothersbaugh...[et.al.] - 14th ed. - Chennai ; McGraw Hill , 2020. - xx,753p. ; PB 25.5 cm

ISBN: 9789355321503

Subjects--Topical Terms:
Consuming and consumer behavior
Social responsibility and consumer behavior
Unique features and new to this edition

Dewey Class. No.: 658.8342 / MOTD

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)