Open Elective Rural Marketing

T G Janardhan and others

Open Elective Rural Marketing - Ludhiana Kalyani Publishers 2023 - viii,161p. PB 24x18cm.

1. Introduction to Rural Marketing
2. Rural Consumer Behaviour
3. Rural Product and Pricing Strategy
4. Rural Distribution and Communication Strategy
4. Trends in Rural Marketing

9789355404848


Rural Consumer Behaviour
Rural Consumer Behaviour
Rural Distribution and Communication
NEP

658.8 / JANO