Wall Street Journal on Marketing
Ronald Alsop Bill Abrams
Wall Street Journal on Marketing - New Delhi Universal Book Stall 1990 - x,294p. PB 21x14cm.
Articles look at new products, advertising styles and campaigns, packaging, promotion, distribution, the world market, corporate strategies, and changes in consumers
8185274444
Consumers
New Products
Advertising Styles
Packaging and Promotion
Retailing and Distribution
658.8 / ALSW
Wall Street Journal on Marketing - New Delhi Universal Book Stall 1990 - x,294p. PB 21x14cm.
Articles look at new products, advertising styles and campaigns, packaging, promotion, distribution, the world market, corporate strategies, and changes in consumers
8185274444
Consumers
New Products
Advertising Styles
Packaging and Promotion
Retailing and Distribution
658.8 / ALSW