Wall Street Journal on Marketing

Ronald Alsop Bill Abrams

Wall Street Journal on Marketing - New Delhi Universal Book Stall 1990 - x,294p. PB 21x14cm.

Articles look at new products, advertising styles and campaigns, packaging, promotion, distribution, the world market, corporate strategies, and changes in consumers

8185274444


Consumers
New Products
Advertising Styles
Packaging and Promotion
Retailing and Distribution

658.8 / ALSW