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Digital analytics for marketing /

Sponder, Marshall.

Digital analytics for marketing / BY Marshall Sponder and Gohar F Khan. - 1st ed. - London Rooutledge 2023 - xxv,389p. ; PB 23.5 cm

ISBN: 9780367365059

Subjects--Topical Terms:
The evolution of digital analytics and the internet
Social media history
Mobile analytics

Dewey Class. No.: 658.84 / SPOM

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