Kotler, Philip
Marketing management / By Philip Kotler...[et.al.]. - 16th ed. - New Delhi : Pearson , 2022. - xxxiii,596 p.; PB: 26 cm.
978 93 560 6266 5
Understanding the market
Developing a viable market strategy
Communicating value
658.8 / KOTP
Marketing management / By Philip Kotler...[et.al.]. - 16th ed. - New Delhi : Pearson , 2022. - xxxiii,596 p.; PB: 26 cm.
978 93 560 6266 5
Understanding the market
Developing a viable market strategy
Communicating value
658.8 / KOTP
