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Strategic marketing management cases and applications Ed 3

CRAVENS (David W);LAMB (Charles W)

Strategic marketing management cases and applications Ed 3 - 3 - Boston Irwin 1990 - xviii,742 HB

ISBN: 0-256-07898-X

Subjects--Topical Terms:
Management
Marketing Management

Dewey Class. No.: 658.8 CRAS

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