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The 22 immutable laws of marketing violate them at your own risk.

RIES (Al) and TROUT (Jack)

The 22 immutable laws of marketing violate them at your own risk. - USA. Harper Business, Harper Collins Publishers., 1994 - xii,143 PB

ISBN: 0887306667

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: 658.8 RIET

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