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Social marketing in India /

Deshpande, Sameer.

Social marketing in India / By Sameer Deshpande and Nancy R. Lee. - 1st ed. - New Delhi : Sage Publications , 2013. - Xiii, 424p. ; 24 cm.

ISBN: 9788132113577

Subjects--Topical Terms:
Analyzing the social marketing environment
Developing social marketing strategies
Developing a plan for monitoring and evaluation

Dewey Class. No.: 658.802 / DESS

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