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Social marketing: influencing behaviors for good. Influencing behaviors for good.

Lee, Nancy R;Kotler, Philip.

Social marketing: influencing behaviors for good. Influencing behaviors for good. - 4 - New Delhi Sage Publications 2012 - xi,502

ISBN: 9788132110200

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.802 LEEN

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