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Advertising sales and promotion management /

Chunawalla, S A.

Advertising sales and promotion management / By S. A. Chunawalla. - 6th ed. - New Delhi : Himalaya Publishing House , 2010. - 375p. ; 28 cm.

Subjects--Topical Terms:
Sales management personal selling and salesmanship
Marketing and advertising planning
Execution and evaluation of sales training programmes

Dewey Class. No.: 659.13 / CHUS

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