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Rural marketing /

Kashyap, Pradeep.

Rural marketing / By Pradeep kashyap. - 3rd ed. - New Delhi : Pearson , 2012. - Xxv, 318p. ; 28 cm.

ISBN: 9789332543607

Subjects--Topical Terms:
Segmenting and targeting rural markets
Rural marketing research
Distribution in rural markets

Dewey Class. No.: 658.802 / KASP

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