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International marketing /

Kotabe, Masaaki.

International marketing / By Masaaki Kotabe and Kristiaan Helsen. - 6th ed. International Student Version - New Delhi : Wiley Dreamtech Pvt Ltd , 2015. - Xxiv, 595p. ; 25.5 cm.

ISBN: 9788126557509

Subjects--Topical Terms:
Political and legal environment
Segmentation and positioning

Dewey Class. No.: 658.848 / KOTM

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