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Marketing research : an Indian perspective /

Bajpai, Naval.

Marketing research : an Indian perspective / By Naval Bajpai - 1st ed. - New Delhi : Pearson Education , 2015 . - xxiii, 632p. ; 25.5 cm.

ISBN: 9789332536371

Subjects--Topical Terms:
Descriptive statistics and data analysis
Analysis of variance and experimental design

Dewey Class. No.: 658.83 / BAJN

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