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Consumer behaviour and marketing communication: an Indian perspective. Indian perspective.

Kumar, Ajay;Singh, Kamal.

Consumer behaviour and marketing communication: an Indian perspective. Indian perspective. - 1 - New Delhi Biztantra 2014 - xxxiv,462

ISBN: 9789351191827

Subjects--Topical Terms:
Consumer Behavior

Dewey Class. No.: 658.8342 KUMA

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