Consumer behaviour /

Chhabra, Gurpreet Kaur.

Consumer behaviour / By Gurpreet Kaur Chhabra - 1st ed. - New Delhi : Biztantra, 2015. - xxxi, 372p. ; PB : 23.5 cm

9789351197805


Aspects of Consumer Behaviour
Specific Consumer Behaviour
Concept of Consumerism

658.8342 / CHHG